Our Story
YIKES! was dreamed up in a college dorm room circa 2018 by two two-of-a-kind roommates-turned-besties who bonded over our love of movies, discussions about the state of the world, eye masks, f***ed-up sleep schedules, sharing the same shoe size despite not being the same height at all, and, most importantly, baby tees. Baby tees are the one type of clothing we have always adored, but we found that the shirts we loved were often black or white. There are few (if any) ethically made COLORFUL tees with timeless designs and lasting quality.
YIKES! was born amidst deep conversations about world domination and in search of a tee we craved—the one you pack whether you’re leaving home for one night or moving to a new city. Our baby tees are suitable for dinner, drinks, class, existential walks on the beach, reading, sleeping, and any other silly activities you may find yourself in. Our designs are a reminder that when all is wrong, you can just… say “YIKES!”
The goal of our baby tees is to make anyone who wears them feel cool & fun & confident & comfortable, wherever they are and whatever they’re doing. This is the most important. As we expand to include different products and retail experiences, the brand’s original authenticity, commitment to sustainability, and happy vibes will remain central to YIKES! We hope you’ll join us for the ride.
XOXO
Luiza and Christina